Website Development & Support
Development of landing pages for educational institutions for the purpose of recruiting students, promoting events, advertising on the Internet
Universities often need to organize work on direct recruitment of foreign students, or announce some kind of event, or simply present the university on the Internet - this task is perfectly solved by developing your own website or landing page.
We can help you to develop a smart , easy to use website, landing page, or microsite for your institution in order to enhance your international performance and boost foreign student recruitment. You can order a one-language or multi-language website. It can be a microsite for a particular course/program promotion or a full-scale website for the institution. This service is fully customizable according to your needs.
We can help you to develop a smart , easy to use website, landing page, or microsite for your institution in order to enhance your international performance and boost foreign student recruitment. You can order a one-language or multi-language website. It can be a microsite for a particular course/program promotion or a full-scale website for the institution. This service is fully customizable according to your needs.
Website development and suppport
What is included in the service
Analysis of the university's web resourceWe will conduct a thorough analysis of the user experience of the university's website that you plan to use for advertising purposes.
Beautiful and convenient site/ landingWe will develop university landing pages for foreign students in English, French, Spanish, and Arabic or other languages
Lead collection and storage systemWe will create and connect modules for receiving, recording and processing profiles of foreign students (leads). We can also connect your CRM (discussed individually)
Support and instructionsWe will consult university representatives to work with questionnaires and communicate with potential foreign students, and will be ready to provide any support during the advertisement campaign
Student lead generationWe will organize the advertising of your landing pages in priority countries through Google and other platforms. These ads will be tailored specifically for your university.- AnalyticsWe can provide upon request analytical data on the results of the advertising company.
Roles
Coordination arrangements between BUA & University
BUA
- Analyzes the university's request and task that it's necessary to accomplish
- Offer optimal solution - amount of pages to be developed, landings languages, list of countries for advertisement, services to be used for advertisement
- Construct web pages according to the technical specifications discussed with the university
- Provides instructions for using the landing page
- Provides hosting (if necessary)
- Make landing corrections and add new information (if required)
- Runs ads through Google and other advertising platforms (if necessary)
UNIVERSITY
- Provides information regarding the courses, events etc. that is supposed to be presented at the landing page/ site
- Provides pictures, videos, and other digital information that is supposed to be placed on a landin/site
- Provide contact information of a responsible people, who will be processing the leads
- Informs the desired countries for student recruitment
- Determines the Internet resources where the landing/site to be advertised
- Processes leads received from the site/ landing during an advertising campaign
Would you like to make a beautiful and easy to use university landing?
Frequently asked questions
Check this section to find out the answers for the questions you might have
How can i recruit students with the help of landing page?
On the landing page, you can place up-to-date information about training programs or events, which can then be advertised on the Internet - on social networks and/ or search services. In addition, data receivers can be placed on the landing page, and all applications from interested students coming from the site can be conveniently accumulated, processed and stored in the form of tables.
What do I need to start with to create a landing?
Click on a button "get more information" above and fill in a short application. BUA representative will contact you and inform about all the steps, discuss your request in details and offer optimal solution for your problem.
What is a landing page?
Landing page — This is a university website designed for a specific purpose and target audience. For example, it could be the university's website for recruiting students from Arab countries.
What is lead?
All our landing pages include a short feedback form. When a potential student visits the university’s page, becoming interested in the offer, he fills out the feedback form, leaving his contact information. As a rule, this is the name, phone number and email - this is the lead. You receive this information in the form of a table and can later use it to contact a potential student and offer him something.
Is it possible to advertise online without a website?
No, in order for online advertising to be effective, it must direct the student to a landing page that is both convenient and easy to understand.
Why do we need to analyze the usability of a web page?
Usability makes the site easy to operate and clear. The visitor from the first glance can understand what's the purpose of this web-page, realize if it's interesting and actual for him or not and apply, or leave contacts or request for more information easily. Usability prevents the outflow of potential students. The functionality of the interface should be clear to the user immediately after he first glances over it.
