Online Advertising

University promotion and Student Lead Generation on search engines and social media

Direct recruitment of international students — one of the most effective ways for universities to attract new students. Since the start of the pandemic, they have started using virtual methods to reach out to potential students directly.

If your university has a multilingual website for interacting with international students with an integrated lead capture system, we can help promote your university in search engines and social media — organize student lead generation.

Online Advertising

What is included in the service

  • Analysis of the university's web resource
    We will conduct a thorough analysis of the user experience of the university's website that you plan to use for advertising purposes.
  • Student lead generation
    We will organize the advertising of your landing pages in priority countries through Google and other platforms. These ads will be tailored specifically for your university.
What is a landing page?
Landing page — This is a university website designed for a specific purpose and target audience. For example, it could be the university's website for recruiting students from Arab countries.
Is it possible to advertise online without a website?
No, in order for online advertising to be effective, it must direct the student to a landing page that is both convenient and easy to understand.
Why do we need to analyze the usability of a web page?
Why do we need to analyze the usability of a web page?
Why do we need to analyze the usability of a web page?
No. The purpose of online advertising is to get leads (contacts of potential students). In order for leads to become students, it is necessary to set up a system for managing leads and preparing them to submit documents to your university.

Pricing

returnable investments in university promotion

Student lead generation
Advertising package (10.000 clicks)
EUR 1500
per package
Add-ons
Updating of the landing pages
— Updating landing pages developed by BUA
— The service is optional
EUR 500
per landing

Roles

Coordination arrangements between BUA & University

BUA

  • Analyzes the university's website from the perspective of a potential student's usability
  • Runs ads through Google and other advertising platforms

UNIVERSITY

  • Provides a web resource (landing page, website, etc.) for advertising
  • Informs the desired countries for student recruitment
  • Determines which courses to advertise

Do you want to recruit foreign students?