Digital Marketing Services
for international student recruitment
BUA Digital Marketing Services are fully customizable. The university may use the package of several services or a certain service from the list (multilanguage landing pages development, lead capturing modules design, website development with technical support & hosting, paid advertising and IRO staff training). When BUA is tackling all technical tasks, you will have an opportunity to focus on student lead handling, follow-up, and further student engagement.
BUA Digital Marketing Services
Basic Package Content
(can be customized according to your needs)
Your own micrositeWe will develop 4 landing pages in English, Spanish, French and Arabic languages (mobile-friendly webpages with good usability and great design)
Lead capturing modulesWe will equip your langing pages with lead capturing modules and the system of lead storage and handling
Marketing analysisWe will conduct a deep analysis of the competitiveness of the university offerings and suggest countries where promotion will be more successful
Paid online advertisingWe will arrange an online advertising of your landing pages via Google and other internet platforms
Website support & hostingWe will host your landing pages and provide their technical support for 6 months
IRO staff trainingWe will provide a training to your staff in terms of student lead handling and lead follow-up activities
- You want to get more student leadsand look for the opportunities to improve the international performance of your institution
- You need a website, landing page or microsite with good usabilitybut do not have IT knowledge or professional staff for this job
- You need a customized promotion on social media & the webbut do not have Digital Maketing knowledge or professional staff for this job
- You want to get more visibility to prospective foreign students & parentsbut do not speak foreign languages
- You want to simplify an online application process for foreign studentsbut cannot modify your website accordingly
- You need professional advice on student lead collection and further handlingand look for the opportunities to improve your student recruitment routines
BUA Digital Marketing Services are aimed to collect student leads
Each student lead contains basic personal information about prospective student (such as name, citizenship, mobile phone number, email if available) and the educational program of student's interest. Once the university gets the leads, International Office staff handle them and convert to the university students.
(pricing for customized packages are available upon request)
of BUA Digital Marketing Services
— Microsite development (4 landing pages in English, French, Spanish & Arabic)
— Microsite support & hosting (for 6 months)
— Online advertising via Google (10.000 clicks)
— IRO staff training on student lead handling
per package
— or EUR 10 per student lead (student name, country, program, phone number, email (if available)
per package
— Landing page update (one time)
per package
— Additional languages for your landing pages:
Russian, Ukrainian, Uzbek, Kazakh, Turkish, Portuguese & other languages
per translation
- to conduct marketing analysis of the universty's offerings for foreign students
- to develop landing pages in 4 languages
- to provide technical support & website hosting for 6 months
- to suggest countries for online promotion
- to run online advertising via Google and other platforms
- to create lead capturing modules, the system of lead storage and handling
- to provide training (instruction) to the university staff in terms of student lead handling and lead follow-up activities
- to share information about the university required for marketing analysis
- to provide text, photo and videos for landing pages
- to advise desired countries for student recruitment
- to list educational programs to be promoted
- to handle student leads, do the follow-up, engage prospective students and convert them to university students
Preliminary evaluation of the expected results
The BUA makes an evaluation of the expected results of the international student recruitment through BUA Digital Marketing Services. The preliminary evaluation is carried out by BUA once University has submitted its order. The preliminary evaluation is free of charge. If the expected results are suitable for both sides, the BUA begins work on the project by summarizing the agreements and issuing the invoice.
The BUA develops university landing pages in English, Arabic, French and Spanish. The university provides text, photo and video materials for the web development. Language options for landing pages: English, Spanish, French, Arabic, Russian, Ukrainian, Uzbek, Kazakh, Turkish, Portuguese, the other languages are available upon request. All landing pages are mobile-friendly and can be easily opened from any device such as smartphone, tablet, laptop or desktop PC.
Student leads handling
This is the next job for the International Office of the university. Proper student leads handling help you convert leads to the university students. This stage may include the such activities as advice, assistance & support during the distant admission procedure; the invitation letter issuance for visa for enrolled students; meeting student upon arrival and his/her enrollment & study arrangements at the university.
